Rafał Kasprzak

About

Rafal Kasprzak (PhD, Associate Professor, MBA, rafal.kasprzak@sgh.waw.pl ). Researcher and academic teacher at the SGH Warsaw School of Economics (Poland), working at the Institute of Value Management. Deputy Director of the Institute of Value Management. Head of Head of Value-Based Marketing Unit. Author of many research and economics projects focusing on the issue of innovation and cooperation between science and business. He has professional experience in the areas of business consulting services to organizations implementing innovation and in management of innovation projects in the cultural and creative sector as well in public administration. Key areas of scientific interests: marketing strategies, creative industries (cultural and creative industries), their relationship with innovation and creativity, theirs impact on the local economy and household behavior, gamification. Counselor and certified trainer in fundraising and the author of project proposals. MBA graduated at the Ecole Superieure de Commerce de Rennes (France). LinkedIn profile: https://www.linkedin.com/in/rafa%C5%82-kasprzak-sgh/

Work

SGH Warsaw School of Economics
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Deputy Director of Research Institute

Poland

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SGH Warsaw School of Economics
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Head of Value-Based Marketing Unit

Poland

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SGH Warsaw School of Economics
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Associate Professor

Poland

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Education

SGH Warsaw School of Economics
Poland

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Habilitacja in Economics

SGH Warsaw School of Economics
Poland

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PhD in Economics

Publications

WPŁYW WDROŻENIA AI NA POSTRZEGANIE METAVERSE W SEKTORZE PRZEMYSŁÓW KREATYWNYCH

Published by

SZTUCZNA INTELIGENCJA W PRZEDSIĘBIORSTWACHI GOSPODARCE (AI SPRING 2024) / ARTIFICIAL INTELLIGENCE IN BUSINESS AND THE ECONOMY (AI SPRING 2024)

Summary

book-chapter

Dualism of Attitudes Towards the Metaverse as a Challenge for Online Consumer Behaviour Researchers

Published by

e-mentor

Summary

journal-article

Organizacja przestrzeni stymulującej kreatywność pracowników w warunkach pracy hybrydowej – wyniki badań jakościowych

Published by

Studia i Prace Kolegium Zarządzania i Finansów

Summary

journal-article

Governance effectiveness and green bonds. An empirical evaluation

Published by

Economics and Environment

Summary

journal-article

Differentiation between responsible management practices according to company attributes

Summary

book-chapter

DESIGN THINKING JAKO TWÓRCZY PROCES BUDOWANIA WARTOŚCI

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O ZMIENIAJĄCYM SIĘ ŚWIECIE WARTOŚCI W EKONOMII, FINANSACH I ZARZĄDZANIU

Summary

book-chapter

Koncepcja pomiaru społeczno-ekonomicznego oddziaływania aktywności kulturalnej na lokalną gospodarkę

Published by

Metodologia badań w sektorze kultury i mediów

Summary

book-chapter

Systemy wspierania startupów w krajach Europy Środkowo-Wschodniej

Published by

Raport SGH i Forum Ekonomicznego 2022 / Report of the SGH Warsaw School of Economics and the Economic Forum 2022

Summary

book-chapter

Concept of business model in creative and cultural sectors - empirical study

Published by

Entrepreneurship, Economic Development and Public Policy - COVID 19 and the Economy: Impact onBusiness, Academia, Government & People

Summary

book-chapter

Bezpieczeństwo konsumenta na rynku gier wideo

Published by

Bezpieczeństwo konsumentów. Na rynku tradycyjnym i wirtualnym.

Summary

book-chapter

Bezpieczeństwo konsumentów

Published by

Oficyna Wydawnicza SGH

Summary

edited-book

Operacjonalizacja modelu biznesu w przemysłach kreatywnych – wstępne wyniki badań

Summary

book-chapter

Business opportunities in cultural and creative industries in the Central and Eastern Europe

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Entrepreneurship, Economic Development and Public Policy - in search of synergies

Summary

book-chapter

Location factors for budget, medium standard and luxury hotels based on the example of hotels operating in Poland

Published by

OPERATIONS RESEARCH AND DECISIONS; ISSN 2081-8858

Summary

journal-article

Rozwój sektora kreatywnego w Polsce w latach 2009-2016

Published by

Studia i Prace Kolegium Zarządzania i Finansów

Summary

journal-article

Creative Industries in the Polish Economy: Growth and Operating Conditions

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Creative Industries in Europe. Drivers of New Sectoral and Spatial Dynamics

Summary

book-chapter

Impact of cultural institutions on the economy - the Helena Modrzejewska National Old Theatre in Cracow (Narodowy Stary Teatr im. H. Modrzejewskiej w Krakowie)

Published by

Forum Scientiae Oeconomia

Summary

journal-article

Koziołek Matołek rozwija i uczy

Published by

Europejskie Centrum Bajki im. Koziołka Matołka w Pacanowie

Summary

edited-book

Koziołek Matołek stymuluje lokalną gospodarkę

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Koziołek Matołek rozwija i uczy

Summary

book-chapter

Methodology for analyzing the impact of a cultural event on the economy

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Cultural Management: Science and Education (CMSE)

Summary

journal-article

Przemysły kreatywne a jakość życia w regionie

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Paradygmaty badawcze jakości życia w ekonomii, zarządzaniu i psychologii

Summary

book-chapter

Raport z analizy oddziaływania ekonomicznego efektów bezpósrednich i indukowanych ...

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report

CREATIVE INDUSTRIES IN THE POLISH ECONOMY

Published by

Quaestiones Geographicae

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journal-article